Before You Animate Anything, Write This

Ever found yourself stuck trying to explain why motion matters in your game—not just how things move, but why they move the way they do?

That’s where a Motion Philosophy Statement comes in.

We just made a small update to the first chapter of the Motion Design Blueprint—and it’s all about helping you write that one-sentence north star for your game’s motion system.

It’s not about sounding fancy. It’s about being clear. When you define your motion philosophy, everything else—timing, easing, feedback, personality—gets easier. Your devs will thank you. Your players will feel the difference.

Here’s a simple way to frame it:

“
Motion in [Game Name] is [adjective 1], [adjective 2], and [adjective 3]—designed to [feedback goal] and keep players immersed in [core game experience].”

For example:
"Motion in Brawl Stars is snappy, playful, and explosive—designed to deliver instant feedback and keep players locked into the fast-paced action."

Try writing yours. You might be surprised how much clarity it brings.

Download our guide here

🎥 Also—something personal!

I recently created a piece for the OFFF Barcelona open call. It’s a short animation that celebrates the creative chaos of our craft—and it got a great response online.

If you’re attending OFFF this year, I’d love to connect in person. Just reply to this email or send me a DM!

✨ See you there! ✨

Thanks for reading! We appreciate your support and hope you enjoyed our newsletter.

If you have any feedback, questions, or just want to say hi, feel free to email us at hola@bisuala.com—or reach out to me directly at marc@bisuala.com. I’d love to hear from you!

Alameda Mazarredo 35, 6A, Bilbao, Bizkaia 48009
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