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A new (and playful) way to present your Brand Identity Guidelines
If you follow any brand designers on LinkedIn, you might have already seen this. Dropbox's in-house design studio created a beautiful website using Rive and Webflow to present their identity guidelines. What I find most amazing about this project is that it's not a rebranding—it's simply a new way to showcase their guidelines as an interactive experience. I’m excited about the possibilities this opens up, as it seems like it could become the new standard.
We’re currently working on a brand identity project and are planning to create a website inspired by the incredible work of the Dropbox team. Stay tuned!
Speed Up Your UA Campaigns with a VFX Library
A collection of light swipes for Matchday's cards
Producing high-quality user acquisition ads under tight deadlines is a constant challenge for gaming studios. The solution? A Visual Effects Library. By centralizing reusable motion design assets like pre-built animations and multi-format templates, studios can cut production time by more than 50%, maintain consistent branding, and scale campaigns effortlessly.
Explosion vfx used on Matchday's animations
This approach was a game-changer for one of our recent projects, where we created over 20 pack-opening videos for a mobile game in multiple formats—all delivered on time and on brand, thanks to the efficiency of a VFX library.
In recent years, the gaming industry has witnessed a notable shift from pursuing hyper-realistic graphics to embracing more stylized and artistic visual approaches. This trend acknowledges that compelling art direction can captivate players just as effectively as photorealism. Games like Cuphead and Monument Valley have demonstrated that unique artistic styles can create memorable experiences, often with lower production costs and reduced development time. This movement not only fosters creativity but also allows developers to explore diverse aesthetics, making games more accessible and engaging to a broader audience.
Unlock the Power of 3D with a Testimonial Carousel
Recently, I created an interactive testimonial carousel using Spline, a powerful 3D design tool. This carousel is a visually engaging way to display testimonials, blending sleek animations with an intuitive, interactive design. It's a great example of how 3D design can elevate your web experiences and create memorable interactions for users.
As a bonus, I’m sharing the Spline file for free with my subscribers. You can download it, customize it, and use it in your own projects. It’s my way of saying thanks for being part of this community!
Thanks for reading! We appreciate your support and hope you enjoyed our newsletter.
If you have any feedback, questions, or just want to say hi, feel free to email us at hola@bisuala.com—or reach out to me directly at marc@bisuala.com. I’d love to hear from you!
We've been featured on Brands in Motion! Logo animation for Yourbana We’re proud to share that our work for Yourbana has been featured on Brands in Motion, a platform dedicated to outstanding motion design projects. This one is close to our hearts — it brought motion into public spaces and gave a voice to everyday experiences. What is Yourbana? Yourbana is a video art festival held in Rome, inviting citizens to share short videos about their experiences using public transport. These stories...
Where art meets real play Animation by tykcartoon A couple of weeks ago, I was chatting with Stephen Hey from Radikal Forge (thanks again to Hayley Akins for the intro). We were talking about how tough it is to find Technical Artists. Stephen laughed and said, “They’re unicorns.” He’s not wrong. So, What Is a Technical Artist? A Technical Artist (or TA, as everyone calls them) sits right at the intersection of art and code. They take the beautiful visuals we design—UI, animations, effects—and...
Before You Animate Anything, Write This Ever found yourself stuck trying to explain why motion matters in your game—not just how things move, but why they move the way they do? That’s where a Motion Philosophy Statement comes in. We just made a small update to the first chapter of the Motion Design Blueprint—and it’s all about helping you write that one-sentence north star for your game’s motion system. It’s not about sounding fancy. It’s about being clear. When you define your motion...
