We've been featured on Brands in Motion!

We’re proud to share that our work for Yourbana has been featured on Brands in Motion, a platform dedicated to outstanding motion design projects. This one is close to our hearts — it brought motion into public spaces and gave a voice to everyday experiences.

What is Yourbana?

Yourbana is a video art festival held in Rome, inviting citizens to share short videos about their experiences using public transport. These stories were displayed across the city’s digital screens — in metro stations, buses, and public venues — turning urban infrastructure into a space for creativity and emotional connection.

It’s a project that rethinks how we interact with screens in the city. Instead of pushing ads, it invites people to pause, reflect, and see their surroundings (and themselves) differently.

Led by Human Artis, and sponsored by MasterCard and Atac, Rome’s public transit agency, Yourbana celebrates public transport not just as a service, but as a shared cultural space.

The team behind it

At Bisuala, we believe motion design reaches its full potential when paired with strong creative strategy and design direction. That’s why we were thrilled to collaborate with:
– Angelica Barco from ang-studio.com, who brought strategic clarity and a thoughtful vision for how Yourbana should live across different formats
– Erik Zarraga and Kiko García from banila.studio, who shaped a clean and expressive web experience to match the visual identity

We seek out collaborators who challenge us, elevate the work, and share our belief in design that moves people — emotionally and literally.

What we did at Bisuala

Our role was to shape the full motion design system:
✔ We defined the motion principles to guide consistency across screens and formats
✔ Created a modular animated identity that felt fluid, elegant, and grounded in urban rhythm
✔ Produced promo videos to bring the project to life
✔ Built a custom slideshow template to showcase participant submissions in a cohesive, dynamic way

Learn more

Why this one matters to us

Yourbana gave us the chance to work at the intersection of culture, mobility, and public space. It pushed us to design motion that feels present without being loud, and that supports citizen storytelling without overpowering it. These are the kinds of challenges we value most.

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And being featured on Brands in Motion alongside studios we deeply admire — like Vucko or Illo — is genuinely humbling. It reminds us why we do this work: to create motion that connects, resonates, and lives beyond the screen.

Want to bring motion into your next project?

If you're creating something that lives in the world — a platform, a space, or a public experience — we’d love to help.
Reply to this email or visit bisuala.com to see more of what we do.

Let's talk!

Thanks for reading! We appreciate your support and hope you enjoyed our newsletter.

If you have any feedback, questions, or just want to say hi, feel free to email us at hola@bisuala.com—or reach out to me directly at marc@bisuala.com. I’d love to hear from you!