The Secret to Skyrocketing Engagement 🚀 Lessons from Top F2P Games


Celebrating Success: Lessons from 2024's Top Games

Happy holidays! I hope this newsletter finds you well and enjoying quality time with your loved ones. We've prepared some exciting updates and insights just for you.

Here’s what’s inside:


What $2.2 Billion Can Teach Us About Motion Design

At number two on the list of mobile game successes this year is Scopely’s Monopoly Go, which accumulated an impressive $2.2 billion (source: pocketgamer.biz). Its success isn’t just about numbers—it’s a testament to the game’s exceptional design, blending engaging mechanics with brilliant motion design. Scopely’s mastery lies in making every reward feel truly rewarding, combining stunning animations with thoughtful game design that keeps players immersed and coming back for more.

Every spin, animation, and celebratory burst in Monopoly Go isn't just eye candy—it’s carefully crafted to spark joy, reinforcing a sense of achievement that keeps players coming back. This attention to detail turns every milestone into an experience, elevating engagement to new heights.

Want to dive deeper into how motion design drives engagement in free-to-play games? Over on my blog, I share insights from Matt Jones, an industry leader whose rewarding rewards philosophy is at the heart of creating memorable game experiences. Learn how these strategies can transform not just games, but any digital experience.

👉 Read the full article here to explore the secrets of rewarding motion design.​


Bringing AI to the Table: Product Photography for Restaurants

At Bisuala, we’re passionate about great product photography—but we understand that not every project has the budget or logistics for a full-scale photoshoot.

That’s why, when a client at a Spanish airport restaurant needed visuals for their digital signage, we used Midjourney to create lifelike images that looked every bit as good as traditional photography. From mouthwatering dishes to elegant table settings, the AI-generated visuals captured the restaurant’s unique vibe, keeping costs lean and quality high.

This project showed us how AI can transform the way we think about visuals for marketing and branding. Want to see how it all came together? I’ve shared the full story on our blog, with tips for how you can leverage this innovative approach.

​👉 Read the full article here and explore the future of product photography with AI.​


Cheers to an amazing 2025

Thank you for your incredible support this year!

We’re truly grateful to have you with us and wish you a wonderful year ahead. Here’s to new opportunities and exciting projects in the coming year—we can’t wait to share it with you!


Thanks for reading! We appreciate your support and hope you enjoyed our newsletter. If you have any feedback, questions, or just want to say hi, feel free to email us at hola@bisuala.com—or reach out to me directly at marc@bisuala.com. I’d love to hear from you!

Alameda Mazarredo 35, 6A, Bilbao, Bizkaia 48009
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Bisuala

I'm Bisuala's founder. We create delightful motion design for games and brands.

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