I'm Bisuala's founder. We create delightful motion design for games and brands.
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The Secret to Skyrocketing Engagement 🚀 Lessons from Top F2P Games
Published 6 months ago • 2 min read
Celebrating Success: Lessons from 2024's Top Games
Happy holidays! I hope this newsletter finds you well and enjoying quality time with your loved ones. We've prepared some exciting updates and insights just for you.
What $2.2 Billion Can Teach Us About Motion Design
At number two on the list of mobile game successes this year is Scopely’s Monopoly Go, which accumulated an impressive $2.2 billion (source: pocketgamer.biz). Its success isn’t just about numbers—it’s a testament to the game’s exceptional design, blending engaging mechanics with brilliant motion design. Scopely’s mastery lies in making every reward feel truly rewarding, combining stunning animations with thoughtful game design that keeps players immersed and coming back for more.
Wheel boost and pack opening ✨ from Monopoly Go
Every spin, animation, and celebratory burst in Monopoly Go isn't just eye candy—it’s carefully crafted to spark joy, reinforcing a sense of achievement that keeps players coming back. This attention to detail turns every milestone into an experience, elevating engagement to new heights.
Rewarding rewards 🎉 from Monopoly Go
Want to dive deeper into how motion design drives engagement in free-to-play games? Over on my blog, I share insights from Matt Jones, an industry leader whose rewarding rewards philosophy is at the heart of creating memorable game experiences. Learn how these strategies can transform not just games, but any digital experience.
Excerpt from my conversation with Matt Jones, Executive Art Director at Matchday
Bringing AI to the Table: Product Photography for Restaurants
At Bisuala, we’re passionate about great product photography—but we understand that not every project has the budget or logistics for a full-scale photoshoot.
AI-Generated Concepts for a 3D Scene, Brought to Life in Cinema 4D
That’s why, when a client at a Spanish airport restaurant needed visuals for their digital signage, we used Midjourney to create lifelike images that looked every bit as good as traditional photography. From mouthwatering dishes to elegant table settings, the AI-generated visuals captured the restaurant’s unique vibe, keeping costs lean and quality high.
This project showed us how AI can transform the way we think about visuals for marketing and branding. Want to see how it all came together? I’ve shared the full story on our blog, with tips for how you can leverage this innovative approach.
We’re truly grateful to have you with us and wish you a wonderful year ahead. Here’s to new opportunities and exciting projects in the coming year—we can’t wait to share it with you!
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Thanks for reading! We appreciate your support and hope you enjoyed our newsletter. If you have any feedback, questions, or just want to say hi, feel free to email us at hola@bisuala.com—or reach out to me directly at marc@bisuala.com. I’d love to hear from you!
We've been featured on Brands in Motion! Logo animation for Yourbana We’re proud to share that our work for Yourbana has been featured on Brands in Motion, a platform dedicated to outstanding motion design projects. This one is close to our hearts — it brought motion into public spaces and gave a voice to everyday experiences. What is Yourbana? Yourbana is a video art festival held in Rome, inviting citizens to share short videos about their experiences using public transport. These stories...
Where art meets real play Animation by tykcartoon A couple of weeks ago, I was chatting with Stephen Hey from Radikal Forge (thanks again to Hayley Akins for the intro). We were talking about how tough it is to find Technical Artists. Stephen laughed and said, “They’re unicorns.” He’s not wrong. So, What Is a Technical Artist? A Technical Artist (or TA, as everyone calls them) sits right at the intersection of art and code. They take the beautiful visuals we design—UI, animations, effects—and...
Before You Animate Anything, Write This Ever found yourself stuck trying to explain why motion matters in your game—not just how things move, but why they move the way they do? That’s where a Motion Philosophy Statement comes in. We just made a small update to the first chapter of the Motion Design Blueprint—and it’s all about helping you write that one-sentence north star for your game’s motion system. It’s not about sounding fancy. It’s about being clear. When you define your motion...